Reebok Women’s Site goes live!

We just launched the Reebok’s Women’s site. You can see it at http://www.reebok.com/womens

The creative for the microsite and video editing was done by a group in Boston called Carat, while the original backend infrastructure was put together by a company called Molecular.

We built the entire site from scratch in about four weeks and nearly killed ourselves in the process. The back-end was written in .NET and the front end was old school Flash 8, with ActionScript 2.

One of my roles in the project was to write the Products page, http://www.reebok.com/womens?view=products.

I had to write a product carousel from scratch ( and rewrite it twice due to mismanagement, but shhhhh… ). It gave me an opportunity to explore Flash 8 and a pure movie clip based development model. I feel in love with Tweener. It allowed me to quickly add transitions and chain them without having to do much of the math.

I also had to build in an entire localization process ( 13 languages, 18 countries ). We used XLIFF and the Locale class. But also ran into a lot of problems encoding fonts and handling Font embeddings ( the Reebok font does not support Asian characters, so we had to build separate SWF files to handle Chinese, Japanese and Korean ).

Finally, I built an infrastructure to handle navigation. It defitively gives me a better appreciation for the BrowserManager in Flex. I learned about all the pitfalls with the loadMovie, loadClip functionality within Flash. The navigation was done with SWFAddress.

At the end of the day, it was a neat little project. I wish we had more time to write it instead of being rushed into a death march project schedule ( 4 weeks + 2 weeks UAT = lots and lots of 80 hour weeks and neglected family and friends ). Fortunately, I was kept company by the video of the girl in the pink top ( http://www.reebok.com/ES/#/womens?view=products ) …

2 thoughts on “Reebok Women’s Site goes live!

  1. Pingback: Reebok Women’s Site goes live! « Rich Internet Applications

  2. psycoticsinginchick

    It looks like a great idea that needed more time to be a great thing. The dancing has almost nothing to do with the shoes, they’re not even really using their feet to dance.

    That’s like saying “buy me, I look cool, but I can’t actually support your feet.”

    Nice colors and graphics though.

    Reply

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